The Crowd Book

The Crowd by Gustave Le Bon is a famous book on group psychology. It points out that when people gather in a group, they easily lose their sense and become impulsive. Individuals in a group often follow others blindly and are easily controlled by strong emotions. Their intelligence drops and they only accept simple and direct ideas. The book also explains how leaders influence the masses with repeated words and strong slogans. Although some ideas are old, it still helps us understand modern society, public opinions and group behaviors. It is a great book worth reading carefully.