秦咏辉

A lovely campaniy-book review

秦咏辉

I want to start this review by acknowledging Facebook.Zuckerberg and his Facebook have been well-known for many years.As a successful community website,Facebook has created modern social fashion which attracts billions of fans.Quite a few people appreciate his creation, spending their time in searching new messages on Facebook.

As Facebook becoming more and more popular ,Zuckerberg enlarges his influence in both commercial area and public service.It is no doubt that there are always people wondering how Zuckerberg making such an fantastic achievement .“ Development at Facebook”talking by Mark Elliot Zuckerberg published in2015 reveals the mystery. Following is the analysis of the book and I will divide it into three parts,including the reliability of the book,the theme of the book and the content of the book.

The first part is analyzing the nature and reliability of this book.The book is integrated by interview-recording.Since the author wrote the book by interviewing Zuckerberg,the content which refers to how Facebook be built has a certain degree of reliability. However,to some extent,when we regardless its nature as an interview-recording,we found the words only provided by Zuckerberg are not that comprehensive to show a completed Facebook.From my perspective,adding some comments from other people may contribute a lot to building a entire impression of the Facebook.

The second part is analyzing the theme of this book.The book aims at revealing the development at Facebook as well as offers some ingenious thoughts to readers.All the content reflects Zuckerberg and his employees’ enthusiasm,showing a creative company to the readers.

  The third part comes to the mainly content of the book.This book broke into nine parts,including product development in Facebook,challenges in the future and company building strategies such as creating team dynamics,hiring the right people,generating revenue for further project, learning other successful entrepreneurial skills,investing in new ideas from employees, providing free time for fostering free thinking.One of the chapters what impresses me most is the first chapter-product development in Facebook. During the first paragraph,  Zuckerberg pointed out that when they're designing stuff, they look not necessarily just about what any given users going to experience but what's going to be better for the whole community and the whole product.This passage reminds me of APPLE.Last year,I read a biography of Jobs and in the book,he stresses that producing good products for consumers but not for profit is his most significant belief. Compared with Jobs, Zuckerberg also takes it serious for serving the whole community.Other awesome ideas are investing in new ideas from employees and providing free time for fostering free thinking. Zuckerberg said that one of the things that he does focus on at Facebook is making sure that culture is very friendly and that people hang out. Instead of having 20% of people's time spent on their own projects, he makes people hang out with each other.Even in America,Facebook’s idea on working together is rare to see.Traditional companies demands their employees to work hard on their own projects and do not provide them with a loose environment to exchange creative ideas.From the contents we discussed above,we can have a deeper understanding of how Facebook achieves its success.

To the end,I want to give a short conclusion to the book. As an interview-recording,the book reveals many intelligent ways to develop Facebook by authentic narration from Zuckerberg. In addition,the book has a clear line to show its contents which can be seen from the title of each chapter.What’s more,tone in the book is so humorous that people will certainly enjoy reading the book.All in all, it is a nice book full with wisdom and experience for us to read.

2016-05-08
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