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1. essential to understand the theme of the text before translation His rhetorical style builds up to peaks of language and emotion. Indeed, Emerson's appeal as a writer — his ability to affect his audience — owes much to his experience as a preacher and public speaker and to the fact that many of his essays were delivered as lectures before they were revised for publication 2. style Although he dealt with abstruse concepts, his writing nevertheless possesses clarity, directness, and careful progression from one idea to the next.