First, the theme of auspiciousness is a common concept in the creation of New Year pictures across China. In terms of subject matter, art form and expression techniques, Chinese folk New Year pictures take expressing good fortune and warding off evil as their basic functions, making them the paintings with infinite vitality, the most popular among people and the most users and audiences. The themes of Chinese New Year pictures have been enriched and developed with the development of history.

Second, the shape of New Year pictures comes from the accumulation of ancient Chinese culture for thousands of years, from the collective aesthetic consciousness formed by the specific social structure of rural China, and from the unique way of thinking and shape consciousness of folk artists. The shapes of some New Year pictures are so similar that people can clearly see the traces of the long tradition behind them.

Third, imagination plays an important role in the creation of New Year pictures. Without imagination, there is no creation of artistic image. The performance of form by folk artists is completely based on memory and imagination. From "meaning" to form, form changes according to one's heart, and their own strong subjective conjecture is incorporated into the shaping of form. In the highly imaginative art of New Year pictures, everything in nature has a human spirit, reality and ideal, objective and subjective integration. The images of New Year pictures are straightforward, naive and full of imagination. They are close to the nature of people, but far from the surface characteristics of objects.