电梯简报术(大师轻松读)
Small Message, Big Impact

  • 作   者:

    泰瑞·柔丁
    Terri Sjodin

  • 译   者:

    许恬宁

  • 出版社:

    蓝狮子文化创意有限公司

  • 语   言:

    双语

  • 电子书:

    ¥3.90

  • 6(1人评过)
  •   评论(8)
  •   读后感(1)

3分钟说法对方,不再是梦想!

An elevator speech can literally deliver a small message which has a big impact. When you're forced to deliver a brief presentation this way, you can set off a ripple effect. Sometimes delivering an elevator speech can lead to a huge opening you can fill later on—the "Elevator Speech Effect". You still have to follow up and make the right things happen but a great elevator speech can open doors and make great things happen.

Whatever your goal, be it landing a major account, getting your dream job, becoming the top sales professional at your company, or meeting the right person to help you get to where you want to go, we hope an elevator speech can help you complete your quest and have a lot more fun on the journey.

所谓“电梯简报”指的是在一段很短的时间内,向别人介绍你的产品、服务、理念,或是好的构想。顾名思义,电梯简报指的是要在搭乘一趟电梯的时间内完成,也就是说你说服对方的时间只有3分钟甚至更少。电梯简报的目的是要引起对方的兴趣,让他们想要在不久之后再度与你会面,从你那边了解到更多的细节。

“一起搭电梯”是一种比喻的说法,意思是指你在毫无预期的情况下,恰巧碰到你想要推销某个点子、企划案或新方案的人士。作者所说的“电梯”指的不是实际上搭电梯的那段时间,而是指在很短的时间内,用清楚、简短的方式传达具有说服力的讯息。

An elevator speech is a brief presentation that introduces your product, service, philosophy or idea in figuratively the time span of an elevator ride - three minutes or less. Its purpose is to pique the listener's interest and motivate them to want to hear your more detailed presentation in the near future.

The elevator ride is a metaphor for unexpected access to someone you want to sell on some idea, project, or initiative. It is not the actual length of time it takes to ride in an elevator, but rather the spirit of the clear, brief, and persuasive messaging delivered in a short period of time that the author's talking about.

泰瑞·柔丁是专业讲者与行销训练顾问,她是“柔丁沟通公”司的创始人与执行长,专长为帮助专业人士培养有效的说服技巧,辅导过《财星杂志》500大企业。柔丁是《销售新讲》(New Sales Speak)一书的作者,也是《成功,有师为伴》(Mentoring)的共同作者,她毕业于圣地牙哥州立大学。

电梯简报的目标,永远都不会是达成最后的协议或买卖。如果以美式橄榄球的术语来说,你只是想要把球送到前方而已。你想要让听众兴趣大增,让自己接下来有机会可以提供更多细节。

The objective of an elevator speech is never to actually close the deal or make the sale. Rather, to use football terminology, you want to advance the ball. You want to fire up the listener's interest level so you can then follow up with them in more detail.

  • 5分钟摘要
  • 第1部分 做好准备
  • 第2部分 出众讲者的条件
  • 第3部分 让听众听你说话
  • 第4部分 电梯简报范例
  • MAIN IDEA
  • Part 1 Preparation
  • Part 2 Benchmarks
  • Part 3 Earn the Right
  • Part 4 Elevator Speech Sample
  • 电梯简报的应用

    本文主要讲述了一个新的推销方式:电梯简报的应用。说到电梯简报,我经过了这么多的电梯,对这个广告形式深有了解。但是我认为这个广告形式并不十分靠谱。首先,大家坐上电梯的人可能是由于记着上下楼(因而不走楼梯),那么他根本没有心思注意你的简报。另外,多数人对广告深恶痛绝(包括我),可能不会愿意在你的简报上多花些功夫。不过,……展开↓

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