优衣库加速美国扩张，向老牌时尚连锁叫板

On Friday, Uniqlo will open an outpost at King of Prussia Mall, an upscale shopping center just outside Philadelphia. It’ll be the 21st Uniqlo store operating in the U.S., where the Japanese fashion giant has grand plans.

周五，优衣库（Uniqlo）将在费城的高档购物中心“普鲁士王商场”（King of Prussia Mall）新开设一家门店。这将是优衣库在美国开张营业的第21家门店。对于美国，这个日本时装巨头有着宏伟的发展规划。

By 2020, parent company Fast Retailing

优衣库母公司、亚洲最大服装零售商迅销公司（Fast Retailing）计划，于2020年前在美国开起1,000家优衣库门店。

Billionaire founder Tadashi Yanai told Forbes in a 2012 interview that he’d like Uniqlo to be “first in mind” for shoppers who’d otherwise consider competitors like Zara

优衣库的亿万富豪创始人柳井正（Tadashi Yanai）在2012年接受福布斯采访时曾表示，他希望消费者日常购置衣物时“首先想到”的就是优衣库，而不是诸如Zara和Gap等竞争对手。

The 30-year-old Tokyo-based brand is already a cult favorite on both coasts, revered for its high-quality but inexpensive staples.

这个总部位于东京的品牌创立于30年前，如今在美国东西海岸均已广受推崇，以其价廉物美的大众商品而著称。

Its denim, for example, is famously sourced from Japan and woven on the same old-fashioned looms as Levi’s and other pricier purveyors. A pair of men’s jeans at Uniqlo costs around $40, versus about $70 for a similar Levi’s pair and hundreds for trendy lines found in department stores.

就比如牛仔服饰，众所周知，优衣库的牛仔服饰和里维斯（Levi’s）及其他定价更高的服饰供应商一样，均是从日本采购，而且都是在老式织布机上纺织而成。但优衣库的一条男士牛仔裤售价在40美元左右，相比之下，里维斯及其他数以百计的商场时装品牌的类似牛仔裤就要卖到70美元。

So far, the chain’s stateside growth has been slow but steady. In 2012, there were four Uniqlo stores in the U.S., and by March 2014, there were 17.

到目前为止，该连锁在美国一直在走稳扎稳打的增长路线。2012年，美国的优衣库门店还只有四家，到2014年3月就已经增长到了17家。

This year, though, that number will rise to well over 30. This fall, at least 10 more outposts will open their doors in New Jersey, Connecticut, New York and California.

但今年，这个数字将飙升至30家以上。今年秋季，至少10家优衣库门店将在新泽西、康涅狄格、纽约和加州开张。

Boston is next, with six stores on the cards in the near future. Later this year Philadelphia will get its first downtown Uniqlo to complement the King of Prussia Mall store opening Friday.

下一站便是波士顿，优衣库计划于短期内在这里开设六家门店。今年晚些时候，优衣库还将在费城市中心开出第一家优衣库，与周五在普鲁士王商场开张的那一家相得益彰。

2014-05-26

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