BBC记录片：The Beauty of Books（书香）--平装书
[Paperback Writer]
The paperback book democratized reading in the 20th century, and printing directly onto the covers became a way of selling a book in the mass market.
Nineteen Eighty-Four by George Orwell was a book written in and for this era, emerging as a paperback in 1954. Its changing cover design reflects each decades approach to selling the book to new readers: from its classic 50s Penguin cover to the latest design from Jon Gray, they are signs of our times.
As an example of how cover design has become art, the iconic \'cog eye\' design by David Pelham of Anthony Burgess\'s A Clockwork Orange has permeated society since the first paperback of 1972.
Bringing the story of the book up to the 21st century, the arrival of electronic readers has sent traditional publishing into a tailspin. The paperback and its cover design has been replaced by the concept of mass storage and electronic pages. As this new technology gains new fans the paper book comes under renewed scrutiny. Whether society accommodates both ways of disseminating knowledge in the future depends on our continued devotion to good writing, editing and design.
【平装书】
平装本解放了20世纪的阅读，直接印刷成封面成为图书销售的主流。
乔治·奥威尔的《1984》为我们所处时代书写，1954年以平装本形式出版。它不断改变封面，以适应不同时代的读者：从上世纪50年代的企鹅封面到最近Joh Gray设计的封面，这些封面成为时代的标志。
作为封面设计成为艺术的例证，David Pelham为Anthony Burgess的《发条橙》设计的封面自1972年后深刻影响了社会。
进入21世纪，电子阅读器的出现把传统印刷推向绝境。平装本及其封面设计为大容量存储和电子页面取代。当新技术吸引读者时，平装本需要重新审视。社会能否同时包容两种传播知识的途径，将取决于我们能否继续在书写、编辑和设计方面做到优秀。
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