让汽车业翻天覆地的七个牛人

胖太米

Elon Musk

埃隆•穆斯克

Elon Musk, chairman, product architect and CEO, Telsa Motors Inc.

特斯拉汽车公司（Telsa Motors Inc.）董事长、产品架构师兼首席执行官。

Musk presides over a company whose market capitalization has soared past $30 billion, to the befuddlement of those schooled in financial fundamentals. In Tesla's February earnings call, Musk revealed that he's planning to build a $4 billion "Gigafactory" for the manufacture of lithium ion batteries in one of four southwestern states. Tesla (TSLA)could be branching more widely into alternative energy, an addition as well as supplier to automobiles.

穆斯克管理之下的汽车公司市值已经飙升至300亿美元以上，让学过金融原理的人们百思不得其解。穆斯克在今年2月特斯拉的盈利电话会议上透露，他计划在美国西南的四个州中选择一个，建造一个价值40亿美元的“巨型工厂”，用以生产锂离子电池。特斯拉可能会在汽车生产之外，在可替代能源领域更加广泛地扩展自己的业务范围。

2014-04-06

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  胖太米

  

  Olivier Francois

  奥利维尔•弗朗索瓦

  Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

  菲亚特克莱斯勒汽车公司首席市场官。

  Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."

  弗朗索瓦出生于巴黎，在克莱斯勒（Fiat Chrysler Automobiles NV）2011年联手说唱歌手艾米纳姆拍摄的“底特律进口”汽车广告中，他声名鹊起。最近，他正忙于从事他所谓的品牌三角战略：菲亚特邀请嘻哈歌手吹牛老爹代言商业广告，吹牛老爹推出新款“Aquahydrate”水饮料，说唱歌手法瑞尔•威廉姆斯宣传单曲“Happy”，三者互惠互利。弗朗索瓦高兴地承认，没有这样的三角战略，菲亚特不可能独立承担足以吸引吹牛老爹的出场费。他把菲亚特和单曲“Happy”称为“天作之合”。

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  胖太米

  

  Alana Strager

  阿拉娜•斯塔格

  Alana Strager, program management analyst, Ford Motor Co.

  福特汽车公司项目管理分析师。

  Alana Strager leads Ford Motor Co.'s (F, Fortune 500) "innovations team" for the automaker's F-Series pickup trucks, by far its most financially important vehicle model. As such, she was instrumental in the development of "BoxLink," a removable tie-down feature located near the corners of the truckbed that improve its functionality. Strager was born in Detroit and is the daughter of a program manager in Ford's heavy-truck business.

  阿拉娜•斯塔格领导着福特（Ford Motor Co.）F系列小货车的“创意团队”，而这个车型是福特公司目前最重要的财务支柱。此外，她还参与了“BoxLink”的开发。这是一种可拆卸的装置，设置在靠近车厢角落处，用以绑紧货物，从而加强车厢的功能性。斯塔格出生于底特律，是福特重型卡车业务的一位项目经理的女儿。

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  胖太米

  大众汽车公司（Volkswagen AG）能够取得今天的巨大成就，很大程度要归功于它强大的设计能力。从保时捷（Porsche）的高性能，到大众的省油实惠，再到布加迪（Bugatti）具有曲线美的迷人外观，大众旗下的众多品牌都体现了自己的特色。这一切背后的主要智囊人物——人们所称的“教授哈肯伯格博士”——是这家汽车制造商的研发部门的领袖。他开发了全新的设计和制造方式，根据特定平台优化了各车型的差异性，使得这些车型拥有了一些共同特点，从而可以采用通用部件来进行装配。大众表示，利用这种方法节约的成本能够让公司给汽车增加其他特色和功能，或者在保证利润率的情况下降低售价。

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  胖太米

  

  Ulrich Hackenberg

  乌尔里希•哈肯伯格

  Ulrich Hackenberg, board member for technical development, Audi

  奥迪技术研发董事。

  Volkswagen AG is nothing if not an engineering powerhouse, its various brands embodying traits from Porsche's performance to VW's fuel economy to Bugatti's voluptuous and curvy exteriors. The mastermind of this expertise, Prof. Dr. Hackenberg, as he is called, is the head of the automaker's research and development. He is credited with developing a new approach to design and manufacturing that optimizes variation among models from a particular platform, all of which share characteristics that allow them to be built from common parts and components. The money saved by this method, VW claims, gives it the option to equip its cars with extra features and content or to reduce price while maintaining profitability.

  
  

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  胖太米

  

   中村史郎

     日产汽车公司高级副总裁兼首席创意官。

     中村史郎监督设计了日产（Nissan Motor Corp.）Cube、Juke和Leaf这类拥有极强表现力的车型。他以绰号“手指”（fingers）而闻名。今年3月的早些时候，中村代表日产领取了由于IDx概念车而获得的一系列设计大奖。这款汽车采用“众包”模式，根据所谓“数字原生代”的90后青年的创意设计而成。    Shiro Nakamura

     Shiro Nakamura, senior vice president and chief creative officer, Nissan Motor Corp.

     Nakamura has supervised the design of such expressive models as the Nissan Cube, Juke, and Leaf. Known by the nickname "Fingers," Nakamura in early March accepted the latest in a string of many design awards on behalf of Nissan for the IDx concept car. IDx was created using "crowdsourcing" of ideas from so-called digital natives, those born after 1990.

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  胖太米

  

  Alana Strager

  阿拉娜•斯塔格

  Alana Strager, program management analyst, Ford Motor Co.

  福特汽车公司项目管理分析师。

  Alana Strager leads Ford Motor Co.'s (F, Fortune 500) "innovations team" for the automaker's F-Series pickup trucks, by far its most financially important vehicle model. As such, she was instrumental in the development of "BoxLink," a removable tie-down feature located near the corners of the truckbed that improve its functionality. Strager was born in Detroit and is the daughter of a program manager in Ford's heavy-truck business.

  阿拉娜•斯塔格领导着福特（Ford Motor Co.）F系列小货车的“创意团队”，而这个车型是福特公司目前最重要的财务支柱。此外，她还参与了“BoxLink”的开发。这是一种可拆卸的装置，设置在靠近车厢角落处，用以绑紧货物，从而加强车厢的功能性。斯塔格出生于底特律，是福特重型卡车业务的一位项目经理的女儿。

  2014-04-06 刪除 喜欢(0)

• 

  胖太米

  

  Olivier Francois

  奥利维尔•弗朗索瓦

  Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

  菲亚特克莱斯勒汽车公司首席市场官。

  Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."

  弗朗索瓦出生于巴黎，在克莱斯勒（Fiat Chrysler Automobiles NV）2011年联手说唱歌手艾米纳姆拍摄的“底特律进口”汽车广告中，他声名鹊起。最近，他正忙于从事他所谓的品牌三角战略：菲亚特邀请嘻哈歌手吹牛老爹代言商业广告，吹牛老爹推出新款“Aquahydrate”水饮料，说唱歌手法瑞尔•威廉姆斯宣传单曲“Happy”，三者互惠互利。弗朗索瓦高兴地承认，没有这样的三角战略，菲亚特不可能独立承担足以吸引吹牛老爹的出场费。他把菲亚特和单曲“Happy”称为“天作之合”。

  2014-04-06 刪除 喜欢(0)