With a self-starting, entrepreneurial attitude, new college grads can put themselves on the road to career success.

In the coming weeks, many of the nation's college seniors will receive their degrees. For members of the class of 2014 who aren't going on to graduate school, the next step is finding full-time employment.

In a rapidly changing job market that features post-graduation internships and freelance work more and more frequently, some new grads may feel overwhelmed thinking about their career prospects. But Monica Smith, founder and CEO of direct response marketing firm Marketsmith Inc. and data gathering platform I.Predictus, believes that an entrepreneurial approach to job hunting can set workforce newcomers on the road to success.